Today's GPS collars charge $8 to $19 a month forever for a device you hope you never need. We are building the opposite: a lightweight collar and tag that sleep until the moment your pet is missing. Then you activate tracking, bring them home, and it goes back to sleep.

The only moment this product exists for: your pet, back home.
We are sharing it early because our members are shaping it. Join the waitlist below: you get founding pricing before anyone else, and your answers decide how we build it.
One small collar module and one simple tag. No bulky plastic box, no daily charging, and nothing to pay while your pet is safe at home.

The tracker stays asleep and sips battery, waking briefly to listen for you. That is why the battery is measured in weeks and months, not days.

One tap wakes the collar. You get live location updates on your phone until your pet is home. Then tracking switches off and the fee stops with it.

Anyone who finds your pet scans the tag with their phone camera. You get an instant text with the finder's location. No app for the finder, and it works even if the collar battery is dead.

Traveling? Turn on Watch Mode for the week and see that your pet is right where they should be: the boarding facility, the sitter's house, the walker's route.
A lost pet is found by people, not satellites. When you report your pet missing, nearby Personal Pet Network members get an alert with your pet's photo, and local veterinary clinics and shelters in our directory can be notified too. The collar finds the location. The network brings them home.
Most owners quit GPS subscriptions within a year, and then the collar goes in a drawer. Our model is different: you pay to register your pet's tag once, and after that you only pay when you actually turn tracking on.
Exact pricing is being finalized and will be announced to the waitlist first, with a founding-member offer before public launch.
Be first for founding pricing, and tell us one thing: how would you rather pay? Your answer directly shapes the product.
We'll email you when founding pricing opens. Until then, your pet's free Personal Pet Network profile is the best head start: photos, medical records, and an emergency card that helps bring pets home today. Start the free profile.